The young brand has earned the approval and respect of dignified members of the horological community, from industry professionals to the most prestigious collectors. Gerd Lang, the founder, is famous for his love of detail. The highly detailed components and movements are some of Chronoswiss’ most distinguished features.
Lang began his path to watchmaking in 1958 while studying in his hometown of Brunswick, Germany. Through participations with Hauer, Formula 1 races, and even “Le Mans” with Steve McQueen, Lang became a well-known watchmaker even before earning his title of “Master Watchmaker” from the Master School Wurzburg in 1980.
Chronoswiss became official in 1984 and the following year the first Chronoswiss catalog was released. It was an odd time to establish a watch company, as the industry was in the throes of the quartz crisis and there was little room in a crowded, suffering market. But Lang identified the need for high-end, luxury mechanical watches and Chronoswiss has thrived. With mechanical wrist and pocket watches produced in Switzerland, the Chronoswiss name was established as an impressive and traditional brand in the modern era.
1987 saw the first mechanical wrist watch with a regulator dial and the iconic Chronoswiss housing featuring bolted, fluted bezel, onion crown, and screwed strap lugs. This set the standard for the image of a Chronoswiss wristwatch for the following years.
Their Kairos Chronograph was the first automatic chronograph with decentralized hour and minute hands. The automatic movement was rhodium-plated and built with 25 jewels, featured a self-compensating flat balance spring, a monometallic balance, a shock absorber, and a micrometer regulator; a truly impressive technological feat in beautiful, traditional styling.
In 1995 Chronoswiss debuted the first automatic skeleton chronograph – the Opus series. A love letter to mechanical watch enthusiasts, the Opus is so intricate and eye-catching that it’s one of the few watches that doesn’t need a supermodel to show it off.
The modern Chronoswiss has continued relatively unchanged since Lang sold the company to the Ebstein family in Switzerland in 2012 and recently celebrated the 30th anniversary with a limited edition Regulateur that is built using historical and almost forgotten methods in Lucerne, where a new manufactory with enameling and guilloche facilities. In 2014, the company opened the doors to the House of Chronoswiss, establishing Lucerne as their new headquarters. Tours are welcome and visitors are able to see some of the finest craftsman and artisans in the watchmaking world through every step of the process – an experience as unforgettable as the watches themselves.