Chopard was only 24 when he established his high-precision watch manufacturer in Sonvilier, Switzerland. Earning himself a solid and impressive reputation among enthusiasts, he brought on clients from the far-flung recesses of the world; buyers from Eastern Europe, Russia, and Scandinavia inquired about a Chopard-made watch.
After his death in 1915, his son Paul Louis Chopard opened a new branch in La Chauex-de-Fonds and later relocated the Chopard headquarters there. With Geneva becoming the capital of Haute Horlogerie, the firm moved there in 1937 to be closer to the cosmopolitan clientele.
To this day, Chopard are seen adorning the wrists of celebrities and are among the most photographed timepieces on the red carpet.
Each Chopard collection is designed with aesthetics, function, and originality in mind. No matter your selection, Chopard aims to provide a luxurious and useful companion and accessory.
Considered the ultimate diving and sports wristwatch, Chopard dedicated nearly three years of research and development into the impressive collection. Each L.U.C. comes with COSC certification and the calibers are produced in-house at the Chopard facility in Switzerland. Sporting an automatic movement and an impressive power reserve, each L.U.C. is instilled with the passion and heritage of the Chopard name.
Arriving in various shapes and styles, this dynamic timepiece allows the wearer to choose a model that best suits their style and preferences. Round and square faces lend themselves to a classical style, while the oval provides a modern and hip look. Adventurous enthusiasts have the option to choose the sporty models like Happy Beach, Happy Fish, the Happy Hearts and the Happy Snowflakes, with each designated shape appearing in the watch face. The newer ladies’ line includes the Happy Sport Ceramic and the Mark II Chronograph.
A product of a partnership between Chopard and the famous vintage automobile race, this line is a proud cousin of the automobiles and their drivers. Features include a chronograph, a split second chronograph, and GMT indications are implemented specifically with auto racing in mind, but the dials are also designed with clarity in mind so that they may be read during races themselves. A new model, the Mille Miglia Gran Turismo XL is available in various styles, metals, dials, and colors.