Key Design Principles
These elements are at the forefront along every step of the design, manufacturing, and production of Bell and Ross timepieces. Precision measurements are completed at their facilities in La Chaux-de-Fonds, Switzerland, and each individual movement is inspected rigorously – regardless of the mechanical complexities of each watch.
Bell and Ross History
Founded in 1992, designer Bruno Belamich and businessman Carlos A. Rosillo started the company with those four key principles in mind. Even the aesthetic of the watch face is aimed to mimic the interior of an aircraft cockpit.
The company reissued the Space 1, which was the first automatic chronometer to ever be worn in space, as a distinctive first step into the premium watch market.
Their second step was to build a strong brand image as an efficient and reliable chronometer. Bell and Ross watches were immediately adopted by NATO and the Air Force as well as the French security service’s bomb disposal unit. The Bell and Ross Bomb Disposal Type was anti-magnetic and extremely legible, reliable and precise to meet specific needs and constraints of bomb disposal operatives.
In 1997, the Guinness Book of World Records awarded Bell and Ross a water resistance record for the Hydro Challenger (11,000 meters).
In 2002, the company began autonomous production at Chatelain in La Chaux-de-Fonds, Switzerland and brought their unique approach to vital precision instruments to the Swiss watchmaking paradise. The introduction of the Vintage 123 Heure Sautant was the first collaboration between Bell and Ross and the master watchmaker Vincent Calabrese. It featured the first jumping hour hand with power reserve indicator, an automatic movement, and offered an easy, original way to tell time.
Their introduction of the Mystery Diamond was the company’s foray into the women’s market, a wondrous device that appeared to magically mask its lack of weight. The secret is a diamond that floats and turns beneath the crystal and the dial to show the time.
Through a brief and impressive history, Bell and Ross has established itself as master craftsman that caters not only to the most elite, technical operators to clients seeking sleek, beautiful timepieces. Innovation and emphasis on function makes them one of the most exciting watchmakers in the world.