This timepiece is a harmonious blend of Cuban luxury traditions from a by-gone era and Swiss high-end watchmaking. This is a brand that focuses on craftsmanship and a philosophy based on “el tempo lento” – living slowly and enjoying each moment – a wonderful way to appreciate life in today’s fast paced world.
From the brand’s website:
Latin Doul, Swiss Brand
“Cuervo y Sobrinos holds a unique position, a tradition and identity which differentiate the brand created in Havana from any other luxury brand of watch making.
Cuervo y Sobrinos is the only Swiss fine watch-making brand which can boast real and proven Latin tradition.
The binomial “Latin soul” – and therefore warmth, elegance, refinement, joie de vivre – and “Swiss Brand” – competence, rigour, craftsmanship and technology – grant the brand an inimitable and unobtainable identity.
Cuervo watches are the witnesses of a world in which elegance, excellence, quality and style were experience in a “natural” way in that they were values of everyday life.
Today our works of art are icons of this style of life and wearing a Cuervo y Sobrinos means acquiring the essential values and emotional load transported by this style.“
Because in La Habana time has another rhythm.
Time in La Habana seems to extend and frenetic rhythm of everyday life is lost as soon as you enter another dimension, that which reigned in the Cuban capital in the golden era, when it was a centre of luxury and the beautiful world and refinement and taste could be touched in every corner of the city.
“Tiempo lento” became a way of life, a philosophy. Every moment takes on a unique and unrepeatable meaning, every experience becomes a form of comfort: life is to be lived moment by moment. This culture, born in the heat of the Tropics was,and is, the basis of Cuervo y Sobrinos production, from 1882 to this day.